238 - More Money, Less Problems: The Not So Scary World of Price Increases feat. Dr. Nikki Cottis
Aug 19, 2024
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Price increase. Those two words have such a stigma attached to them in the chiropractic industry and tend to be associated with fear, discomfort, and confusion when the reality is that they absolutely shouldn’t!
For this week’s episode, Dr. Lauryn is joined by Dr. Nikki Cottis to discuss when, how, and why they have each implemented price increases over the last year, and answer some of the most common questions they both receive about this topic.
Dr. Nikki is a chiropractor in Gulf Shores, Alabama where she’s been practicing for 11 years and also works as a business coach for the Black Diamond Club, empowering other chiropractors to build successful practices and reach their full potential. She also just so happens to be a graduate of last year's Multipassionate Chiropreneur program, so stick around until the end of the episode to hear her thoughts on her experience going through MPC with Dr. Lauryn last year.
During the discussion, Dr. Lauryn and Dr. Nikki tackle why you need to break free from vanity metrics, discuss how you decide it's the right time for a price increase, how to figure out the new price point to offer, who to grandfather in, how to communicate the decision to staff and patients alike, and a whole bunch more on this topic.
Interested in Dr. Nikki as a coach? Check out what she has to offer here!
Follow Dr. Nikki: Instagram | LinkedIn
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To learn more about the Multipassionate Chiropreneur, visit here.
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