297 - Mastering Sales Conversations: Build Rapport and Close with Confidence feat. Nikki Rausch

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Are you ready to revolutionize how you approach sales? In this episode, Dr. Lauryn welcomes Nikki Rausch, the Sales Maven herself, to uncover the secrets of creating effortless and authentic sales conversations. Nikki brings nearly three decades of experience, sharing her proven strategies to help you build rapport, ask better questions, and close with confidence. Whether you’re a seasoned professional or new to selling, this conversation will inspire you to see sales as a service, not a struggle.

Together, they dive into the "Selling Staircase," a five-step process that takes the guesswork out of selling. From syncing communication styles to overcoming objections with ease, Nikki breaks down actionable techniques to help you serve your clients better and grow your business. Tune in for a game-changing perspective on sales that prioritizes connection and value.

Key Takeaways:

• Build Rapport First: Successful sales conversations are rooted in connection. Nikki explains how to establish rapport by syncing communication styles and adjusting behaviors to match your client.
• Ask Better Questions: Instead of making statements, ask strategic questions to guide clients toward discovering their needs. This creates stronger buy-in and long-term trust.
• Permission-Based Selling: Always ask for permission before presenting a solution. This step ensures your client is ready to engage and helps avoid feeling pushy or salesy.
• Master the Selling Staircase: Nikki’s five-step framework—Introduction, Create Curiosity, Discovery, Proposal, and Close—offers a simple, effective approach to sales that’s easy to implement and drives results.

About the Guest:

Nikki Rausch is the founder of Sales Maven, a company dedicated to helping entrepreneurs and small business owners master the art of selling. With over 25 years of experience working with organizations like NASA, HP, and The Bill & Melinda Gates Foundation, Nikki brings unparalleled expertise in relationship-driven sales. She’s the author of three books, including The Selling Staircase, and hosts the popular podcast Sales Maven. Through her workshops, VIP consultations, and Sales Maven Society, Nikki equips her clients with practical tools to boost confidence and close deals with ease.

Follow Nikki: Facebook | Instagram | LinkedIn

Listen to Nikki’s podcast, Sales Maven: Apple | Spotify

Closing the Sale ebook for free: https://yoursalesmaven.com/sheslays 

Resources:

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