257 - Elevate Your Influence: A Content Creator’s Roadmap to Forge Successful Brand Partnerships feat. Ellen Yin
Aug 20, 2024
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What starts as a content side hustle can soon become a burgeoning second career – if you know the roadmap to working with brands and cultivating a community that is. In this week’s episode, Dr. Lauryn is joined by Cubicle to CEO founder Ellen Yin to discuss all things content creation, brand partnerships, community building, and more.
Ellen Yin's journey from "Cubicle to CEO®" began when she quit her corporate marketing job five years ago, without a backup plan. A month into her job search, she landed her first freelance marketing client and decided to never send out resumes again. By continuously reinvesting her profits back into the business, she bootstrapped her initial $300 client project into over $2.5 million in revenue by the age of 29. To date, Ellen has mentored over 10,000 students through her online programs. She hosts the "Cubicle to CEO®" podcast every Monday— a top 100 entrepreneurship podcast where successful founders answer the business questions you can't find on Google.
During their conversation, Dr. Lauryn and Ellen discuss the glamorization of entrepreneurship on social media, learning to speak the language of the brand you are working with, going beyond affiliate deals and sponsored content, how to avoid becoming a walking billboard, and much more!
Learn more about Ellen, Cubicle to CEO, and her courses and offers.
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